I think I would rebrand the UK. I mean, when was the last time we won the Eurovision Song Contest?
The Union Jack will have to go, of course, as this is the thing that our foreign cousins rile against – and we really do not have a jolly anthem either. I would replace the flag with a nice Paul Smith stripy flag, change our name to Beatles Island and make our anthem Hey Jude. That should do it.
Franco Bonadio, Chief executive, Identica, London W1