Bell’s gets ‘harder’

United Distillers’ leading whisky brand Bell’s has been repackaged by Design Bridge. The new look is available to the trade in October.

Although it retains its bottle shape, the brand gets a label with a curved edge and a ‘harder’ look, according to Design Bridge creative director Graham Shearsby.

Latest articles

Upcoming design books to look out for

Spotlighting marginalised women designers, “heads on” design solutions to environmental issues and more – these are the anticipated design books we think you should read.