The Museum of London has appointed At Large to design a Medieval Gallery and is searching for a group to revamp its brand identity, it has emerged this week.
The museum’s identity was designed by Pentagram in 1998. It will now be refreshed, with a brief for branding work currently out to tender and the museum poised to make an appointment by the end of August.
At Large is having a preliminary meeting with the museum this week to progress its brief, with the Medieval Gallery scheduled to open next year.
The work is being funded with a £200 000 grant from the Department for Culture, Media and Sport, as well as with donations from other interested parties.
According to a museum spokeswoman, the museum’s medieval collection, which features around 12 000 different items, is one of its ‘most celebrated elements’ because of the depth and quality of the collection.
The group’s design brief has not yet been formulated as content is still being finalised, she adds, but the aim of the gallery is to ‘tie together’ the museum’s collection of medieval artefacts into one permanent exhibition.
At Large was approached directly for the work without a pitch, on the strength of previous work with the museum.
Earlier this year it designed the entrance area for London’s Docklands Museum, which merged with the Museum of London and opened in May.