The Olympic logo sends me to sleep
On seeing the London Olympics logo this week, these are my, and I’m sure quite a few others’, opinions:
• The Olympic movement is about togetherness, but this execution is falling apart
• The logo would be better suited to a new Arthur C Clarke novel (2012)
• The text is illegible and does not portray confidence
• Our cleaner thought it looked like a house of cards that is falling apart!
• The logo will look awful reproduced at a small size
• It looks like a boulder smashing through the SS logo
• It lacks relevance – it should represent London, not a date
• KitKat is keen on the format (have a break, have a 2012 logo)
• A good identity should be unique, emotive and adaptable – they have that right, but it should also be good
• The more you look at the Z’s the more you want to nod off
Cliff Owen, Creative director, Watt, Bradford BD10 9TQ
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