Instagram has unveiled a redesign of its website, which is intended to “better align it with the Instagram mobile apps”, says a spokesperson from the company.
The new design aims to create a “faster, cleaner and more beautiful look and feel” to the website, and has been applied to the home feed, hashtag and profile pages.
The profile pages now show fewer images in a row, cutting to down from five to three, and cover images have also been removed from the top of pages.
The new design is also pushing Instagram’s Web Embeds, which allow users and third party companies to share embed codes for images and add them to online stories and content.
“While the website is designed to be complementary to the mobile apps, it is important to the global conversations that happen on Instagram,” the spokesperson says. “Instagram.com allows you to view content from anywhere, and brings the web at large into the Instagram community.”
The design is rolling out this week.