Instagram rolls out new website design

Instagram has redesigned its website, to bring it into line with its apps and encourage more use of the desktop version.


Instagram has unveiled a redesign of its website, which is intended to “better align it with the Instagram mobile apps”, says a spokesperson from the company.

The new design aims to create a “faster, cleaner and more beautiful look and feel” to the website, and has been applied to the home feed, hashtag and profile pages.

The profile pages now show fewer images in a row, cutting to down from five to three, and cover images have also been removed from the top of pages.

The new design is also pushing Instagram’s Web Embeds, which allow users and third party companies to share embed codes for images and add them to online stories and content.

“While the website is designed to be complementary to the mobile apps, it is important to the global conversations that happen on Instagram,” the spokesperson says. “ allows you to view content from anywhere, and brings the web at large into the Instagram community.”

The design is rolling out this week.

Hide Comments (2)Show Comments (2)
  • Steven Hughes June 12, 2015 at 10:06 am

    But it still sucks unless IM seeing the old version. There is no way to search users, hashtags or anything other thank look at your feed. Unless Im missing something!!

  • Samuel Harris June 12, 2015 at 10:08 am

    Thank goodness! As far as I could tell, the desktop version never even really existed

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