Fashion designers aren’t afraid to plunder unrelated fields for inspiration (Alexander McQueen’s flirtation with taxidermy, anyone?). But until a joint O2 and Royal College of Art competition last month, few had tried to create threads inspired by tunes. First prize went to RCA Fashion & Textiles students Christopher Glaister and Michelle Shakallis (pictured) for their knitted accessories. Barcodes integrated into the products trigger music when scanned by a mobile phone. O2, keen to show how products such as its new Digital Music Player ‘give users access to the best music wherever and whenever’, must have been ecstatic.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.
His installation for London Design Festival draws on a number of inspirations, from clubbing in the 1990s to fake Crimean villages.