Coley Porter Bell and Enterprise IG expect to make use of parent group WPP’s brand research tool launched on Monday. Brandz analyses customer loyalty and predicts likely changes in market share.
WPP commissioned its brand research arm Millward Brown to develop Brandz.
As the design industry propelled itself forward, we were always there to champion, inform, analyse and guide the way.
Have you been paying attention for the last four decades? Only one way to find out.
Design Week closes, having championed design excellence for the past 38 years.
As part of our series on design in 2024, WeWantMore creative director Ruud Belmans offers his view on what retail and experience design might look like next year.