The Selkirk-based company is rebranding after signing a deal with Morgan Stanley that means it can now buy direct from wholesale markets.
999 says it aimed to create a new identity to reflect Spark’s new status ‘as a big player’.
The logo features an ‘energy loop’ that the consultancy says represents ‘a never-ending vitality that touches all aspects of life’. The tagline ‘Bringing Energy to Life’ has also been introduced.
999 has created designs for all touchpoints, including website, welcome packs and bills, as well as graphics at the Spark headquarters.
Bill Gaughan, creative director at 999, says, ‘We have joined up the customer experience of Spark Energy: from their explorations online to the receipt of their welcome pack and follow-up communications, right the way to the way the HQ looks.’