Augmented reality porcelain plate

What if we could make pottery more exciting? What if, like in Keats’ Ode on a Grecian Urn we could we could, well, make it come to life a bit?

 

English Hedgerow augmented reality plate
English Hedgerow augmented reality plate

That’s exactly what Andrew Tanner Design has done for Royal Winton Bone China – embiuing it with a new lease of life using augmented reality.

The studio is launching the new Chintz design at the Home trade show, currently running in London’s Earl’s Court.

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bird and butterfly

It has teamed up with Jason Jameson and James Hall of animation studio Unanico Group and Royal Winton to create English Hedgerow – a porcelain collectors’ plate that uses augmented reality to become digital, as well as ceramic, art.

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a little mouse

The flora and fauna design can be viewed suing a free iPhone app.

Andrew Tanner, founder of Andrew Tanner design, says, poetically,  ‘Working closely with the animators, we have created a surface design inspired by the English hedgerow. Amid the brambles, beech and dandelions, a bullfinch tends to its nest.

‘As a fly buzzes in the oak and hazel, a caterpillar curls in the grass and a butterfly through the hawthorn and stitchwort.’

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bird

Alongside their debut at Home, the designs can also be seen at www.designedinengland.co.uk

https://www.youtube.com/watch?v=GTznc-0avB8

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Comments
  • Mike Barlow November 30, -0001 at 12:00 am

    The link is should be:
    http://www.designedinengland.co.uk
    Amazing – life beyond the surface!

  • Paul November 30, -0001 at 12:00 am

    Most pointless use of augmented reality yet, nice place though!

  • Robert Hume November 30, -0001 at 12:00 am

    The technology may be sophisticated but the imagery is very conventional and awkward. Why does novel technology mean that clunky imagery and layout is ok.

  • dental implant Worthing November 30, -0001 at 12:00 am

    Ok well my geology project is due tomorrow. we have to identify the rock, find its hardness and its streak. im using a porcelain streak plate obviously, and the hardness of that is about 7.
    dental implant Worthing

  • Hailsham Dental Implant November 30, -0001 at 12:00 am

    I would like to have my bottom teeth fixed so that they don’t look so crooked. I’m always hearing about vaneers – what is different about them from porcelain crowns and are they more or less expensive.Hailsham Dental Implant

  • Porcelain Veneers London November 30, -0001 at 12:00 am

    Good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts and the porcelain plates are so good. Any way I’ll be subscribing to your feed and I hope you post again soon.Porcelain Veneers London

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