Augmented reality porcelain plate

What if we could make pottery more exciting? What if, like in Keats’ Ode on a Grecian Urn we could we could, well, make it come to life a bit?


English Hedgerow augmented reality plate
English Hedgerow augmented reality plate

That’s exactly what Andrew Tanner Design has done for Royal Winton Bone China – embiuing it with a new lease of life using augmented reality.

The studio is launching the new Chintz design at the Home trade show, currently running in London’s Earl’s Court.

bird and butterfly

It has teamed up with Jason Jameson and James Hall of animation studio Unanico Group and Royal Winton to create English Hedgerow – a porcelain collectors’ plate that uses augmented reality to become digital, as well as ceramic, art.

a little mouse

The flora and fauna design can be viewed suing a free iPhone app.

Andrew Tanner, founder of Andrew Tanner design, says, poetically,  ‘Working closely with the animators, we have created a surface design inspired by the English hedgerow. Amid the brambles, beech and dandelions, a bullfinch tends to its nest.

‘As a fly buzzes in the oak and hazel, a caterpillar curls in the grass and a butterfly through the hawthorn and stitchwort.’


Alongside their debut at Home, the designs can also be seen at

Hide Comments (6)Show Comments (6)
  • Mike Barlow November 30, -0001 at 12:00 am

    The link is should be:
    Amazing – life beyond the surface!

  • Paul November 30, -0001 at 12:00 am

    Most pointless use of augmented reality yet, nice place though!

  • Robert Hume November 30, -0001 at 12:00 am

    The technology may be sophisticated but the imagery is very conventional and awkward. Why does novel technology mean that clunky imagery and layout is ok.

  • dental implant Worthing November 30, -0001 at 12:00 am

    Ok well my geology project is due tomorrow. we have to identify the rock, find its hardness and its streak. im using a porcelain streak plate obviously, and the hardness of that is about 7.
    dental implant Worthing

  • Hailsham Dental Implant November 30, -0001 at 12:00 am

    I would like to have my bottom teeth fixed so that they don’t look so crooked. I’m always hearing about vaneers – what is different about them from porcelain crowns and are they more or less expensive.Hailsham Dental Implant

  • Porcelain Veneers London November 30, -0001 at 12:00 am

    Good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts and the porcelain plates are so good. Any way I’ll be subscribing to your feed and I hope you post again soon.Porcelain Veneers London

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