Jason Taylor’s product-a-day challenge

However, one man sticking to his guns is Jason Taylor, who has created an entirely new product every single day this year, so far – something he aims to keep up until the end of 2012.

He says, ‘I’m turning 40 this year, so it started off as a nonchalant thing that a I threw up on Facebook, then I opened it up a bit wider as there was a great response.’

‘I’ve loved doing it as it forces you to do anything – I’m not saying it’s always good, but it just pushes you to do something. Sometimes you’re not inspired but you’ve got to do it and just switch off. It’s about playing without any purpose.’

Among Taylor’s weird and wonderful, and sometimes surprisingly useful creations are a ring-binder coat-hook; crisp packets stapled together to create delightful, space-age-looking concertina effect; the very cute Pegson (a peg person) and the Talismanic paint brush key-ring.

‘I use the brush key-ring – it’s like a strange modern rabbit’s foot. The ring-binder hook was very fortuitous – it was already broken so I screwed it to the wall, it works quite well. I like the idea you can lock things to the wall.’

It’s hoped that once the year is over, Taylor will show his handiwork in a physical exhibition.

This mammoth task was inspired by Taylor’s work with Portsmouth’s Aspex gallery, for the Working Title project last year, which saw artists spending two weeks at the gallery working with unwanted domestic objects donated by visitors.

He also worked on Kids Project, going into schools to work with children on developing products from recycled objects.

‘It’s quite inspiring working with that age group as you’re preaching to the converted’, says Taylor.

‘It’s not normal to put your experiments out to the general public, but I’ve stared it now – it’s interesting and inspiring.’

He adds, ‘It’s nice t have more of a dialogue around my work, thinking “why did I make that on that day?” Taking a picture everyday makes it more personal.’

Taylor’s 365-day design adventure is documented on his blog, http://everydayobject.wordpress.com/