Landor appoints Peter Knapp to new role of global creative officer

Landor has announced a new global creative officer role, which will rotate annually. The first incumbent will be Peter Knapp, executive creative director of Europe, the Middle East and Africa.

Peter Knapp
Peter Knapp

Knapp will remain based in Landor’s London office. He will continue to work in his current role, as well as taking on new responsibilities which will focus on developing career paths and capabilities of designers and creative leaders across Landor’s global network.

Knapp will also partner with internal teams to improve their approach to recruitment, aiming to optimise the ‘external recognition and awards and driving a new era of creativity through Landor’, according to the consultancy.

A Landor Associates spokeswoman says that the idea for the rotating tenure came about from Landor Associates chief executive Mary Zalla, aiming to ‘benefit from the different experiences of people from different regions’.

‘The rotational idea came from the belief that true creative people need to create’, says Zalla. ‘Keeping the GCO engaged in an office on that local office’s clients and  challenges is crucial. The best creative leaders inspire great work. Why would we take our best and take him or her out of the game permanently?’

Following Knapp’s tenure, the role will be passed to another executive creative director, who Landor says could work from any one of the Landor global offices. The position will always be based in the home territory of the person appointed, and they will then travel throughout the year to Landor’s other offices.

Knapp started the new role this week.

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