The consultancy pitched to design mobile apps for the Stockport brewery but won an extended brief to redesign all three sites, according to Moshen creative director Ian Howarth.
The corporate site has been updated to tell the story of the brewery and its history.
‘There’s one fact on there telling people the well used for brewing is as deep as the Blackpool Tower is high,’ says Howarth who says the consultancy designed a ‘clean site’ with ‘simplicity’ in mind.
A tenancy site linked to this has been designed to bring the brewery ‘the right sort of tenants,’ Howarth adds.
Old Tom’s site, which launched at the weekend, is built on a ‘heritage’ theme which extrapolates elements of the brand, including its cat character – the old brewary cat, sketched by Robinsons’ head brewer in 1899.
‘We wanted an artisan, crafted and humorous look which would keep the heritage of the brand but introduce it to a new audience,’ says Howarth who has introduced ‘cartoon typefaces which are a bit Tom and Jerry, and a simple colour palette.’
Features include an online shop, history section, a CATNAV system for locating Old Tom stockists and public houses, news and virtual tour of the Robinsons’ brewery.
Vintage poster illustrations have been designed by Howarth in house and may be used on other merchandise.
An accompanying campaign brochure designed by Moshen has been sent out to supermarkets with a furry cat inspired front cover.
You can visit the site here.