Duffy and illustrator Chuck U have designed the packaging for Lucy Session Sour Ale, and Peach Bum, which is produced by the Indeed Brewing Company. Both drinks are made with fruit flavours and the designs reflect this. They are rolling out now.
A collection of beer logo designs and beer labels from around the globe, ranging from craft beer breweries to traditional ale producers.
Consultancy Bluemarlin has relaunched Finnish beer brand Varasto more than 100 years after it was first founded. Produced by one of Finland’s biggest breweries Sinebrychoff, Varasto was taken off the market 50 years ago. For the relaunch of the beer, Bluemarlin took inspiration from the history of the Finnish city of Kerava and Varasto’s original […]
Consultancy Visual Sense has rebranded Macclesfield-based RedWillow Brewery, and redesigned its beer can packaging. The new design aims to mimic the “fluid” movement of the beer within the can, represented through “swirling, foaming patterns and shapes”, says Visual Sense. The patterns run around the circumference of the cans, treating the “whole can as a canvas”, […]
Consultancy Limegreentangerine has designed the branding and packaging for new craft beer brand Hoppy Seabird, owned by Gower Brewery. The range, which includes an APA, IPA, lager and stout, aims to “not take itself seriously”, and hark back to its brewer, says Alex Down, head of brand at Limegreentangerine. The branding features an illustrated emblem of […]
Consultancy Robot Foot has designed the packaging for a new craft lager range from Vocation Brewery. The packaging design includes a “clean” white background, interrupted by “bright neon flashes” of spray-can paint effects, says Robot Food. These colours have been used to differentiate between the three products in the range: Pure Pilsner, Yakima Pilsner and […]
WPA Pinfold has designed the packaging and branding for Harvey’s Brewery’s new craft beer range, which looks to target a younger audience with a painterly style. The consultancy worked with local artist Susan Lynch to create paintbrush-inspired illustrations for the packaging, which uses colour to differentiate between beers in the range. Harvey’s brand colours of […]
Mr B & Friends has designed the packaging for two new beers from London-based craft brewery Fourpure. The two new brews include Shape Shifter, an IPA from the West Coast of the US, and Flatiron, a red ale from Colorado. Both beer cans take on an illustrative style, with Shape Shifter featuring a sea serpent […]
Design consultancy Thirst Craft, which specialises in the craft drink industry, has designed a range of bold, tie-dye effect packaging for Virginia-based Commonwealth Brewing company. The brief given by brewer and owner Jeramy Biggie was to design a can which enables the customer to “visually see the flavours in the can.” The design has been […]
Halo has designed a new visual identity and packaging for the brewery, with the aim of tapping into the craft beer trend and targeting a younger audience.
Consultancy BrandOpus has designed a new visual identity for lager brand Carling, ditching the slanted logotype and adding a black label emblem.
JDO has designed a range of craft beer packaging for Marston’s Shipyard in a bid to add “craft appeal”. Part of the brand task was to clearly differentiate the IPA and APA variants to aid consumer navigation of the range. Malcolm Phipps, JDO design director says: “We’ve rooted Shipyard back into the craft category and […]
Swedish consultancy Snask has created and branded a new beer brand from scratch – but the drink is intended for consumption in a shower, not a pub. The consultancy has worked with brewer Fredrik Tunedal to create Shower Beer – a pale ale in a 180 ml bottle, which is meant to be “gulped in […]
Consultancy Brandon has worked with Edinburgh-based brewery Stewart Brewing on a Christmas campaign to help raise money for Save the Children. Based on the charity’s nationwide Christmas Jumper Day campaign, the design consultancy created a series of miniature Christmas jumpers for a selection of limited edition beers to “wear”. Brandon also designed a series of […]
Artist Leif Podhajsky has created a hand painted mural on Shoreditch High Street for the Meantime Brewing Company, as part of the craft brewer’s “Mean it” campaign. The mural features colourful illustrations of Meantime’s beers against a black backdrop, complete with the tagline: “There’s beer. And there’s proper beer”. Podhajsky is best known for his […]
Brand consultancy JDO has designed the branding and packaging for new craft beer Beau Nash, looking to the ale’s county as inspiration. The ale has been brewed by micro-brewery Moodley’s, based in Penshurst, Kent. JDO based the bottle’s design and name on 18th century Tunbridge Wells-based fashion icon – and gambler – Beau Nash, in homage to […]
The brewery, which was founded in 1698, has been given a “contemporary” rebrand by consultancy JDO.
New wordmark, colour palette and illustrations introduced as brewery targets “new generation of drinkers”.
Freelance artist, John Felix, has designed new artwork for Drygate beers. The four beers are sold in cans for the first time, and feature individual designs comprising Chimera India Pale Lager, Crossing the Rubicon India Pale Ale, Orinoco Breakfast Stout and Disco Forklift Truck. “The design brief was to build on the beer names which […]
Studio Juice has redesigned the packaging for Camden Town Brewery, a craft beer brand based in London. The new packaging has “bold background colours and strong typography”, says the brewery. It has been applied to bottles, cans, boxes and tap badges to create “consistency” across products while retaining “Camden’s playful and irreverent tone of voice”. […]
A study conducted by a research team based at Anglia Ruskin university has shown that beer brands should be focusing more on compelling packaging design to attract consumers.
The Plant has created a new identity for London Fields Brewery, which was set up in 2011. The consultancy says: “Located in one of London’s most creative and energetic boroughs, the brewery needed to reflect its locale, but also its ambition to be a bigger part of the UK and world beer market.” “The strong, central, fluid […]
BrandOpus has given Swannay Brewery beers a new look by updating its logo and redesigning an expanded craft beers range. The Orkney Isles brewery is run by a father and son team and the new direction features scenes depicting life by the North Altlantic Ocean as well as nautical flags to express this.
Consultancy PWW has created its own craft beer, Super Jay, starting with the brand identity and then developing a beer from that. The consultancy says: “During the process, we have an ethos that means the brand identity comes first and the flavour comes second. “We have designed a characteristic logo and identity, and now we’re […]
The Click has created the new branding for Norfolk’s Humpty Dumpty Brewery. The consultancy says: “The new design scheme is entirely influenced by the brewery’s name – from top to bottom. “The bottle cap references a wall, showing the joining of bricks, whilst the negative space between the blocks create an ‘H’ for Humpty Dumpty. […]
A beer has been created by analysing data that aims to make it “taste” of certain emotions. Havas helia led the project creatively, and analysed New Year messages on social media, then matched them with emotional states. The ten most talked-about emotions were love, joy, harmony, cheerfulness, optimism, resolution and excitement, says Havas. The agency […]
Nendo has created the packaging for Japanese craft beer Kinkura. The design is part of a project to help support the Sekinoichi brewery in Ichinoseki, Iwate, a city that was heavily affected by the Great East Japan Earthquake. There are three beers, named Kin Kura, Aka Kura and Kuro Kura – these correspond with the […]
Taxi Studio has redesigned Finnish beer brand Koff, with the aim of making it a “cool and credible beer choice”, says the consultancy. Jonathan Turner-Rogers, associate creative director at Taxi Studio, says the redesign focused on “bringing Koff’s iconic horses to life”.
The Swedish consultancy has designed the visual identity for a small craft brewery’s new beer Pang Pang Aight, which ironically intends to mimic more commercial brands.
Consultancy D8 has teamed up with Glasgow School of Art graduates to create limited-edition packaging for craft brewery Drygate’s first anniversary. Each bottle features bespoke, hand-wrapped, individually signed packaging. There are 350 editions of six hand-signed artworks, each printed litho on to Fenner Offenbach Bible paper 60gsm.
SB Studio is working with 100 designers to create 100 beer-bottle lables with 100 different names after setting out to work on a project that ‘challenges the norm’.
Buddy has created a new identity for Sharp’s Brewery, and is overhauling sub-brands and packaging for its portfolio of drinks.
Turkish beer brand Efes is rolling out a new look, which aims to ‘reassert its position as the market leader’.
Consultancy 101 has created the identity for new beer Heverlee, which is being launched by Magners and Bulmers owner C&C Group.
Consultancy JDO has created a new identity for Growler beers.
Underscore has designed the branding for Beavertown Brewery, an artisan brewery in east London’s De Beauvoir established by Led Zeppelin frontman Robert Plant’s son, Logan.
Echo has created the branding and packaging for Carling Zest, a limited-edition summer beer set to be released by Carling.
Lancaster-based consultancy Moshen has redesigned a corporate and tenancy website for brewer Robinsons and created a new site for its ale Old Tom.
Consultancies Brand Matters and Morning have collaborated to create a new identity for brewer Greene King.