The Plant has created a new identity for London Fields Brewery, which was set up in 2011.
The consultancy says: “Located in one of London’s most creative and energetic boroughs, the brewery needed to reflect its locale, but also its ambition to be a bigger part of the UK and world beer market.”
“The strong, central, fluid mark for the brand, suggests a quality beer, consistent and well-crafted. It has impact and presence in the fridge, with echoes of brews of the past and the rich history of beer label design.
“The background patterns illustrate the energy and contemporary boho culture of London Fields. The elements work together to tell the new story of the brewery.
Seasonal beers will use illustrations from local artists and create a platform for some cultural engagement.”