Super Jay beer, by PWW

Super Jay Saison4

Consultancy PWW has created its own craft beer, Super Jay, starting with the brand identity and then developing a beer from that.

The consultancy says: “During the process, we have an ethos that means the brand identity comes first and the flavour comes second.

“We have designed a characteristic logo and identity, and now we’re experimenting with different flavours and recipes to find a beer to match.”

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