Plum Brands creates new identity for Muubaa

Plum Brands has created a new identity for British women’s leather label Muubaa, which is aiming to develop into a global brand.

Identity
Identity

The consultancy has developed the new identity as well as the website homepage and brand collateral including the look-book and swing tags.

Plum Brands director Lori Rosenwasser says the identity is based on the concept of ‘strong feminine’ as well as the notion of contrast, and using contrasting elements.

Look book
Look book

Rosenwasser developed the strategic direction for the brand, while designer Raya Ghattas-Edde worked on the art direction and design.

The brand identity is based around a wordmark offset by an abstracted ‘M’ symbol, while brand applications are based around the concept of layers. Plum says this creates ‘windows into the intriguing world of the Muubaa women.’

Website
Website

The new identity is launching this week with the redesigned website.

Tag
Tag

Latest articles

hull3

Jaywing creates branding for cultural initiative Hull 2017

Consultancy Jaywing has created the place branding for Hull 2017, the initiative marking the northern city’s status as UK City of Culture. The logo is an “H” shape constructed out of a series of geometric lines, used against a colourful palette of purple, green, yellow, blue and pink. Gavin Shore, creative director at Jaywing, says […]