The consultancy was appointed to the work by event organisers Piccadilly Partnership and City Co after creating the branding for last year’s picnic. Dan Pitchford, creative director at Dinosaur, says, ‘This year we gave the picnic more of a festival feel.’
The consultancy was briefed this year to give the brand ‘a contemporary edge, while appealing to a broad demographic of kids and grown-ups alike’.
Pitchford says, ‘We featured a fun sandwich illustration which formed the event’s identity, incorporating a muted colour palette to add a vintage twist. The brand has a strong family appeal which reflects the extent of the activities, food and refreshment on offer throughout the weekend.’
Dinosaur’s designs will feature on leaflets, animations on outdoor screens in the city and the Visit Manchester website. The branding will also feature on applications such as banners and bags during the festival itself.
Alexandra King, director of the Piccadilly Partnership, says, ‘We’re delighted with Dinosaur’s interpretation of the brief and the fun and eye-catching concept they have created should help us attract lots of visitors to Piccadilly Gardens.’