Appointed directly, the consultancy is now working up possible identity solutions and designing a new website which will need to ‘offer users the opportunity to quickly and effectively recognise what the Abbey can offer them,’ according to Halo Media creative director Nick Ellis.
A Bath Abbey spokesman says that the new brand will have to represent a range of personal interests.
‘Bath Abbey is a thriving organisation which means different things to different people – a parish church, a home for congregations large and small, a spectacular concert venue and a host to many hundreds and thousands of visitors,’ the spokesman says.
Ellis says the new website will have to provide information for regular congregations and tourists looking for details on history, architecture and tours but in ‘a more user friendly and engaging way’.
The website will be launched in early Autumn, when a roll-out of offline print materials bearing the new identity will also begin.
This will include a new signage system in the Abbey as well as staff name badges and order of service booklets.