I’m sure no-one needs reminding of the storm that was kicked up when the London 2012 Olympic logo was first unveiled, and two people who were at the eye of that storm were logo creators Brian Boylan and Patrick Cox, of Wolff Olins.
Now the Design Museum is set to reunite Boylan, who is still chairman at the consultancy, with former creative director Cox.
The pair will talk about the process of creating the logo, the complexities of the branding and (inevitably we imagine) the media furore that was kicked up in its wake, which saw the pair doorstepped by the national Press.
I saw Cox talk about the Olympic logo at last year’s Typo London, and he was witty, forthright and revealing.
‘Sometimes’, he said, ‘You don’t want everybody to be happy. Sometimes you want to cause friction.’
Cox and Boylan undeniably managed that. There were clearly flaws in the logo, but hearing Cox talking about the intentions behind it – ‘no stars, no brushes, no prancing, no nationalism, no nostalgia’, is revealing.
Considering the complexity of what the logo launch in 2006 had to do – ‘we had to claim a piece of the future, saying “this is a date to come and this is what it will be like”,’ – is pretty overwhelming.
And we can all agree that it came good in the end. Can’t we?
Brian Boylan and Patrick Cox: The Extraordinary Story of the Olympic Logo is at Design Museum, Shad Thames, London SE1 on 10 September. Tickets are priced at £17. To buy tickets and for information on other Design Museum events, visit: designmuseum.org/events.