Ben Casey rebrands Preston City Council

The Chase’ co-founder and director Ben Casey has led a project to rebrand Preston City Council.

Preston City Council (New) by Ben Casey
Preston City Council (New) by Ben Casey

Casey, who is also head of the School of Graphic Design at the University of Central Lancashire was commissioned by Preston City Council, which is looking to better reflect its position as ‘one of northern England’s brightest development and investment hotspots,’ according to leader of Preston City Council Peter Rankin.

Preston has been earmarked as one of the Government’s City Deal investment areas and is pumping £400m into the city.

In 2013 Casey designed the Preston Guild City place brand to help drive investment and raise the profile of the city.

Preston Guild City by Ben Casey
Preston Guild City by Ben Casey

The work on the new Preston City Council brand has been carried out pro bono and Rankin says, ‘Ben [Casey] has now updated – again at no cost – the Council logo so that it is in line with the Preston Guild City brand.

‘We can now present a more joined up and professional approach to how we market the city and we are very grateful to Ben for doing this work for free.’

A gradual roll-out is being activated across buildings, vehicles, clothing and stationery.

Preston City Council (Old)
Preston City Council (Old)

Casey – who is from Preston – has worked on many projects in the city including Preston North End’s Deepdale stadium and the original National Football Museum.

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  • Ivan Rowles November 30, -0001 at 12:00 am

    Ben Casey never seeces to amaze me with the passion & pride he has for his City & all that happens in it. He is a true ambassador for Preston & creative thinking. As a Prestonian myself I’m delighted that a man of his statchure has not only never forgot his routes, but puts time & effort into ( often free of charge ) at giving Preston the best opertunitys to better herself as a City. Thank You, Ben.

  • Jason Hunt November 30, -0001 at 12:00 am

    Strong update, but wish the lamb looked a little bit less grumpy/suspicious!?

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