Designs for a Wondercook

Oxford-based designer Sam Osborne’s career change began in a rather fairy-tale way – following a stint daydreaming ‘sat on a beach in New Zealand’.

Baking Print
Baking Print

From then, her life shifted quite literally into a more colourful one, moving away from, she says, ‘work that had a very corporate focus to discovering what I love’.

Bon Appetit Print
Bon Appetit Print

Her new collection, Wondercook, is inspired by one of these things she loves, cooking, and used bright colours and Kandinsky-inspired shapes to create products including prints, cards, and a recipe journal.

Watercolour Work In Progress.
Watercolour Work In Progress.

Osborne’s career began as a graphic designer for Oxford-based consultancy One, before beginning to work for herself.

Explaining her working process, Osborne says, ‘It’s the same as with a client brief – I always start in a sketchbook as I feel its easier to learn the shapes and things with a pen, rather than a computer.

‘I’ve got scrapbooks and sketchbooks full of drawings and pictures’.

Wondercoo Recipe Book
Wondercoo Recipe Book

Osborne cites her influence as mid-century design, Pop Art and the Bauhaus.

‘Design shouldn’t just be about how something looks – function is important too’, she says.

‘I deliberately choose vibrant colours, play with perspective and use strong shapes in my work because when they’re combined, they can be a real mood changer.  That’s their purpose.’

Wondercook Notecards
Wondercook Notecards

You can see more of the Wondercook collection at www.sam-osborne.co.uk

Latest articles

V&A set for blockbuster Pink Floyd exhibition

Pink Floyd’s Roger Waters and Nick Mason have been brought together with the designers who helped define the visual language of the band ahead of a V&A show, which is set to be on the same scale as the museum’s David Bowie exhibition.