Designs for a Wondercook
Oxford-based designer Sam Osborne’s career change began in a rather fairy-tale way – following a stint daydreaming ‘sat on a beach in New Zealand’.
![Baking Print](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2014/07/Sam-Osborne-Wondercook-Baking-Print-Signature.jpg)
From then, her life shifted quite literally into a more colourful one, moving away from, she says, ‘work that had a very corporate focus to discovering what I love’.
![Bon Appetit Print](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2014/07/Sam-Osborne-Wondercook-Bon-Appetit-Print.jpg)
Her new collection, Wondercook, is inspired by one of these things she loves, cooking, and used bright colours and Kandinsky-inspired shapes to create products including prints, cards, and a recipe journal.
![Watercolour Work In Progress.](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2014/07/Sam-Osborne-Watercolour-Work-In-Progress.jpg)
Osborne’s career began as a graphic designer for Oxford-based consultancy One, before beginning to work for herself.
Explaining her working process, Osborne says, ‘It’s the same as with a client brief – I always start in a sketchbook as I feel its easier to learn the shapes and things with a pen, rather than a computer.
‘I’ve got scrapbooks and sketchbooks full of drawings and pictures’.
![Wondercoo Recipe Book](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2014/07/Sam-Osborne-Wondercook-Recipe-Book.jpg)
Osborne cites her influence as mid-century design, Pop Art and the Bauhaus.
‘Design shouldn’t just be about how something looks – function is important too’, she says.
‘I deliberately choose vibrant colours, play with perspective and use strong shapes in my work because when they’re combined, they can be a real mood changer. That’s their purpose.’
![Wondercook Notecards](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2014/07/Sam-Osborne-Wondercook-Notecards.jpg)
You can see more of the Wondercook collection at www.sam-osborne.co.uk
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