Fuseproject sells to Chinese marketing network

Fuseproject, the San Francisco-based consultancy set up by designer Yves Béhar, is being acquired by Chinese marketing and communications network BlueFocus.

Fuseproject founder Yves Béhar
Fuseproject founder Yves Béhar

The Financial Times reports that the deal is worth around £27 million and will see Bluefocus acquire a 75 per cent stake in Fuseproject.

Fuseproject was set up by Béhar in 1999. Its recent projects include a range of office furniture for Herman Miller and identities for Nivea and PayPal.

The consultancy has also worked on the One Laptop Per Child project, which was named as the Design of the Year by the Design Museum in 2008.

Béhar told the FT that the move would allow Fuseproject to ‘remain very independent’ and that it aimed to expand its model of ‘venture design’, in which the consultancy takes stakes in start-ups rather than fees, into Europe and Asia.

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