Emulsion works on bicycle pop-up shop
Japanese bicycle company Tokyobike is to unveil a pop-up shop in London, which will be opened on 8 July by London Design Guide author Max Fraser.
Yen-Yen Teh, director of Emulsion Architecture, is working on the store concept.
Teh says, ‘It will be simple and elemental to evoke the craftsmanship of the bicycle design.’
The store ‘will express the design philosophy’ of the team which hand-built the bicycles, says Teh, who will add ‘splashes of colour’ to reflect the bicycles’ colour palette ‘speaking to the individuality of the buyer’.
Tokyobike’s entire range will be brought to its pop-up store on Commercial Street, London E1, which is to open seven days a week for six weeks.
The company claims the bicycles weigh between 9-11kg, and each design has a broad range of colour options. The Tokyobike Classic comes in mustard, bamboo, red, sand brown, moss green and Murasaki.
Frames are built with Cr-Mo steel, which Tokyobikes says is stronger and more flexible than aluminium, and the bikes come with 650mm wheels.
London Festival of Architecture director Peter Murray gave a tour of Clerkenwell’s creative district on a fleet of Tokyobikes during Clerkenwell Design Week in May.
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