Form rebrands Reading and Leeds Festivals

Form has created a new identity for Reading and Leeds music festivals, which debuted at the events held over the weekend.

Reading and Leeds festival identity
Reading and Leeds festival identity

The consultancy was appointed by Melvin Benn, head of Festival Republic, which runs the events, in May this year. It was brought in to create a new logo to reflect a ‘slightly new direction’ for the festivals.

Reading and Leeds festival identity templates
Reading and Leeds festival identity templates

Form says the overall identity aims to ‘give a youthful, rejuvenated yet focused personality – to be highly recognisable and symbolic of what the festivals stand for.’

The identity creaion process
The identity creaion process

While the festivals’ heritage is in rock music, the new identity had to reflect their move towards incorporating other music genres, and appeal to younger festival-goers without patronising them, according to Form.

Leeds festival stage scrim

Source: photo by Giles Smith

Leeds stage scrim

The brand colours used on the previous logo, yellow and red, have been retained. Form created a bespoke distressed typeface for the logo, and a chevron device pointing ‘south’ for the Reading identity and ‘north’ for Leeds; with letters arranged vertically.

Reading stage scrim

Source: photo by Mark Sethi

Reading stage scrim

The new identity was used at the weekend’s festival on touch points including stage scrim, and will be rolled out in forthcoming months on promotional materials for next year’s events and merchandise.

Hide Comments (4)Show Comments (4)
  • kirsty November 30, -0001 at 12:00 am

    I was at Reading this year and was incredibly dissapointed to see the stage had been re-designed to this. Such a shame they decided to change the logos as the old one was so iconic for the festival. The new one just looks generic and far to simple. The red for the reading just about works (albeit horribly bland for a rock festival) but leeds lucked out with that awful yellow! Shame they are trying to move the festival away from rock…in a few years it will seemingly just be another v-festival clone. Dissapointing.

  • Hayley November 30, -0001 at 12:00 am

    I like it! While the old branding was iconic, I think it was well overdue an update & I like this clean, yet rough around the edges look.

  • Ben Hart November 30, -0001 at 12:00 am

    I think the branding is very simple – the red/yellow combo, although associated with the festival, has too much of a generic feel to it. The “urban” text styling is also very disappointing – it feels like the organisers went to a website that automatically generates design schemes.

  • Ian Morris November 30, -0001 at 12:00 am

    I think the brand works. I think simplicity is often underestimated and under used. Works for me.

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