The consultancy says it was brought in to create ‘a flexible yet stylish environment’ which could showcase a frequently changing stock selection.
‘A contemporary architectural shell’ integrates 2D messaging and visual merchandising and is presented in a way that dovetails with ‘the new and stylish John Lewis catalogue,’ says Imagination.
Home Vision One covers furniture, textiles, home furnishings and linens while Home Vision Two includes a Cook Shop, china and cutlery, lighting, accessories and gift areas.
Uniform fixtures have been replaced by more effective product displays, and information systems now consider both customer needs and ‘individual and changing demands of the products on display’ says Imagination.
A new colour scheme sees the addition of a neutral background for vibrant products, taking light grey and white as a foundation, with colour added to communicate ‘a change in character or mood,’ according to Imagination, which has introduced a warm grey flooring to connote a warmer ‘more contemporary’ sense of ambience.