LDY EcoGraphics brands luxury patient hotel for UCLH

LDY EcoGraphics has branded Cotton Rooms, the first luxury patient hotel accommodation to be developed by charity UCLH.

Cotton Rooms by LDY EcoGraphics
Cotton Rooms by LDY EcoGraphics

The UCLH charity supports patients, staff and medical research at University College London Hospital’s NHS Foundation Trust.

Cotton Rooms by LDY EcoGraphics
Cotton Rooms by LDY EcoGraphics

Cotton Rooms will provide 35 bedrooms for patients who have travelled long distances and are awaiting treatment at UCLH hospitals.

Cotton Rooms by LDY EcoGraphics
Cotton Rooms by LDY EcoGraphics

LDY EcoGraphics was brought in by architect practice and parent company LDY, which has worked on interior architecture at the hotel and maintains a longstanding relationship with UCL hospitals.

Cotton Rooms by LDY EcoGraphics
Cotton Rooms by LDY EcoGraphics

 The identity is a graphic expression of a cotton plant and forms a marque for other applications including artwork, wayfinding, website, staff uniforms, and printed materials.

Cotton Rooms by LDY EcoGraphics
Cotton Rooms by LDY EcoGraphics

LDY EcoGraphics’ Associate head of graphics Ting Tang says that the look  ‘represents the clinical, soft, approachable, friendly and calming sense of UCL hospitals.

Cotton Rooms by LDY EcoGraphics
Cotton Rooms by LDY EcoGraphics

‘The colours and materials chosen for the welcome directory, umbrella and other items were specified to coordinate with the mood of the overall interior architecture.’

Cotton Rooms by LDY EcoGraphics
Cotton Rooms by LDY EcoGraphics

Tang says an official launch of the Tottenham Court Road based hotel, takes place next week, and the consultancy is still tweaking the website and finalising the designs of some printed materials.

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  • Julie Shute November 30, -0001 at 12:00 am

    Just wanted to thank all the staff for their kindness and help during our stay, the room we had was very comfortable and clean. The closeness to the cancer centre and the hospital was also a great help. THANK YOU again. Best Wishes to you all.

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