Brand of the Year shortlist 2014
![Channel 4](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2014/05/C4.jpg)
Channel 4
Channel 4 has been a reliable award-winner over the past few years, notably for its 4Seven branding and idents, developed by Magpie Studio, Man vs Machine and the 4Creative in-house team. This year the standout Channel 4 project is the D-Day as it Happens initiative, a real-time telling of the events of D-Day, developed with Digit London. This project was shortlisted for the Interactive Design category in this year’s Design Week Awards.
![Barclays](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2014/05/Barclays-Logo.jpg)
Barclays
Barclays has invested heavily in design in recent years, creating a substantial in-house team. It has recruited figures including Clive Grinyer, now customer experience director, and Peter Dalton, formerly of arts group rAndom International. The bank works with consultancies including Bow & Arrow, Start JudgeGill and Ustwo, with which it launched the Pingit mobile payment platform.
![Princes Trust](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2014/05/Princes.jpg)
The Prince’s Trust
Charity the Prince’s Trust has deservedly picked up the Best of Show prize in this years’ Design Week Awards, for the Tomorrow Project, developed with CHI & Partners. This is not just and intriguing branding and retail project, but also provides a platform for young designers and entrpreneurs, working with mentors such as Zandra Rhodes and Wayne Hemingway.
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