For the 2014 edition of the event, product design hotshot Richard Seymour (co-founder of Seymour Powell) and ad-world guru Sir John Hegarty are pairing up to deliver the keynote speech, entitled Influence: Persuading through ethos, ideas and narrative.
The talk aims to demonstrate how the worlds of advertising and design can learn from one another and, according to the event’s organisers, ‘how much design storytelling misses the point.’
Seymour says, ‘What is design and what is advertising will never be the same again. Sir John and I will study the slippery interface between the disciplines to understand how it’s all going to work in the future.’
Dubbed ‘’where industrial designers meet’, PD+I is now in its fourth year, and covers all manner of industrial design-related topics including ethics (‘how to stop feeling guilty about “stuff”’); education; UX and new automotive models.
Other speakers on the bill include Philips Consumer Lifestyle director of design innovation Gavin Procter, Viadynamics partner Bill Sermon and The Alloy managing director Jim Blyth.
PD+I runs from 22 – 23 May at London’s Guoman Tower hotel, St Katharine’s Way, London E1W 1LD