Writing for Design shortlist 2014

Beats

2013 Lecture Series for AIGA San Francisco, by Reed Words and Mucho

Reed Words and Mucho were asked to create promotional materials for a set of three design lectures for AIGA San Francisco in the summer of 2013. The lectures were by Paula Scher and Natasha Jen from Pentagram, Robert Brunner of Ammunition (talking about his work with Beats by Dre) and Mark Andrews from Pixar. Reed Words and Mucho say, ‘We came up with two or three ideas, but this was the simplest and most impactful: a very simple but striking and quirky juxtaposition of the brands involved.

NationalTrust

Nature’s Playground for National Trust, by The Click

The Click designed this campaign to entice visitors to ‘explore, savour and touch’ National Trust properties. Signs were created that at first glance look like warnings or instructions not to do something, but on closer inspection actually encourage the exact opposite. The signs were installed in locations at National Trust properties across the East of England.

Jokes

‘Tis the Season to be Jolly…, by Radford Wallis

Instead of sending out a traditional Christmas card for 2013, Radford Wallis created a tiny joke book containing 50 graphic design- themed jokes. Gags include ‘What do designers use to hang up their washing? JPEGs’, and ‘What’s the noisiest font? Din’. Radford Wallis says it aimed for jokes that wouldn’t be too technical and would ‘make the recipient groan with delight’.

Roots

Brand Identity for Garden Landscape and Maintenance Company Roots & Boots, by Arthursteenhorneadamson

Arthursteenhorneadamson wanted to create an identity for gardening business Roots and Boots that would be ‘memorable and engaging to clients’. The consultancy adapted commonly used gardening phrases – using them on applications that would give them a double meaning. For example, ‘dig deep’ was used on the invoice and ‘Forget-me-not’ on the business card.

 

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