The consultancy was appointed by Northampton Theatres Trust, which operates the Royal & Derngate Theatre, in June following a six-way pitch. Uniform was appointed to develop an identity that reflected the centre’s two purposes: putting on professional arts productions and offering a range of participatory activities for the local community.
As part of the branding process, Uniform consulted stakeholders and the local community, running workshops to gather information about the theatre in order to create relevant branding.
The identity, which features graphics of cogs, was created with illustrator Will Scobie. The idea makes reference to the ‘creative machine’ and was chosen to articulate the collaborative nature of The Core, says Uniform design director Tim Sharp.
He adds, ‘Our branding process has allowed Uniform to truly create a brand and name which will engage with the community and put the people at the heart of the brand.’