Aesop brands new hospitality venture Whitebridge

Aesop has created the branding for newly-launched Whitebridge Hospitality, which offers hotel, leisure and tourism advisory services to investors, operators and other stakeholders.

White Bridge

The consultancy says it has created the new branding ‘around the bridge they create to make their clients’ ambitious dreams a reality’.

Martin Grimer, executive creative director at Aesop, says, ‘The visual identity we have created features an iconic, light-reflective, ambiguous letter that can be rotated to represent the W and the B of Whitebridge.’

Philip Camble, director at Whitebridge, says, ‘[The new branding] clearly reflects the ethos of Whitebridge as a reliable and creative advisor to the hotel, leisure and tourism industry on a global basis.’

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