The soft drinks brand has swapped out its rounded logotype for an angular one, which aims to be more “fun” and “vibrant”.
Top 10 new logos of 2017
Design Week’s most popular rebrand stories from the last year.
The new branding has been designed by German consultancy Illion Markensocietaet, and features a brighter colour palette and more three-dimensional look.
Cardiff-based consultancy Smörgåsbord has referenced the Welsh flag by redrawing the national dragon symbol, to be used across tourism and business sectors.
Consultancy BrandOpus has designed a new visual identity for lager brand Carling, ditching the slanted logotype and adding a black label emblem.
Crest redesigned from scratch as club sets its sights on becoming a global brand operating in new markets and sectors.
The BBC has ditched Gill Sans and replaced it with BBC Reith, which has been designed by an in-house team and type foundry Dalton Maag, and will roll out to
The graphic designer has worked with the fashion brand’s in-house creative team to tweak the logo and “return it to the spirit of the original” one.
The cereal with the well-known yellow, fluffy monster has been rebranded, taking on a more “natural” look to reflect a new recipe bringing it just below the “high in sugar” boundary.
Forpeople has designed the new branding for the rail company, which was previously known as South West Trains.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.