J&M Davidson flagship store, by Universal Design Studio

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Universal Design Studio has designed the new London flagship store for fashion brand J&M Davidson.

The Mayfair store will form the third standalone location for the brand, with existing stores in Aoyama, Tokyo and another on Golborne Road in Notting Hill, London.

The consultancy says the focal point of the store is the impressive, cantilevered staircase in solid terrazzo marble with a leather-wrapped handrail inviting guests to discover the lower floor.

The terrazzo flooring continues throughout the store paired with bespoke cast glass plinths and heavy concrete counter tops. Luxurious fabrics and soft edges of carefully selected vintage furniture pieces, in collaboration with Nicholas Chandor.

Jason Holley, director of Universal Design Studio, says: “We were keen that the space had a strong dialogue with its place whilst reflecting the brand’s commitment to craftsmanship, quality and attention to detail, expressing the timeless and understated nature of the brand.”

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