Why user experience is as important as visual identity
Our interaction with many brands is almost exclusively screen-based now – through a website, phone app or other screen interface, such as cash machines or self-service supermarket checkouts. Yet an often overlooked part of branding and brand design is how compelling your visual identity looks onscreen and how easy it is to interact with and ultimately buy. This vital fusion of aesthetics and functionality in your user interface makes up the user experience.
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