Betty rebrand, by The Council


Independent television production company Betty has been rebranded by The Council. Betty is behind shows including The Undateables, Tricks of the Restaurant Trade and Bear Grylls: Mission Survive.

The Council creative director Kevin Hill says: “Betty approaches stories from a unique perspective, drawing the audience in and taking them on an enlightening journey, challenging and changing perception in the process. The new identity needed to embody these attributes through the design and animation of a new logo, by creating a sense of movement and discovery through the marque.

 “Our solution was to develop an in an icon that is an intriguing mix of simplicity and complexity. Multi-faceted, it brings about alternative views, while the strong geometry of the graphic ‘b’ reveals pathways to the betty word marque at the centre. A warm signature red was chosen not only to reflect the heritage of the previous icon, but convey betty’s masculine and feminine qualities in equal measure.