BODHI, by Robot Food

0_Bodhi-LogoRobot Food, has designed the packaging for a new UK start-up snack bar, BODHI.

Using simple yet striking colours, Robot Food hopes to convey the snack bar’s natural and healthy ingredients. The ‘V’ shape over the ‘O’ points towards the food’s key, high-protein ingredient – cricket flour.

As well as being a pun-lovers dream, the strapline looks to articulate a non-pretentious side to natural eating.

Branded icons help tie together aspects of BODHI – from the food on the shelves to the company’s charity work online.