Bombay Sapphire A Gin of Ten Journeys campaign, by various

Bombay Sapphire: A Gin of Ten Journeys from Jelly London on Vimeo.

Gin brand Bombay Sapphire has launched a new advertising campaign called A Gin of Ten Journeys.

Produced in collaboration with Abbott Mead Vickers BBDO (AMVBBDO) and animation studio The Kitchen, the campaign explores each of the 10 botanical ingredients infused to create Bombay Sapphire.

It features an image of a bottle of Bombay Sapphire surrounded by illustrations of the botanicals, which have been created by Portuguese illustrator Mariana Rodrigues using a combination of techniques including pencil, ink, watercolour and digital colouring.

The campaign has now rolled out across physical and digital touchpoints, including on advertising billboards and social media.