Comfort Station branding, by Baxter and Bailey

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Baxter and Bailey has created the branding and retail interiors for London jeweller Comfort Station.

The consultancy says: “We ensured that founder Amy Anderson’s love of black and white – as well as her keen eye for playful literary, geographic and astrological references – was present in the refreshed visual language.

“Jewellery geeks may even spot the reference to the intricate casting process in the new logotype.”

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