Guinness St Patrick’s Weekend campaign, by Iris and McBess

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Iris has created a campaign for Guinness to coincide with St Patrick’s Weekend, called “Let’s Get Together”.

The consultancy commissioned illustrator McBess to create a series of monochromatic illustrations, which feature characters ranging from bikers and hipsters to jockeys.

The illustrations also reference figures from famous Guinness adverts, including surfers, flamboyantly dressed Congolese men – known as sapeurs – and a toucan all getting together over a pint of the stout.

The designs will also roll out across beer mats, t-shirts, back of bar displays and in-store display units.

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