Halloween Jaffa Cakes, by Springetts


Springetts has created three limited-edition Halloween Jaffa Cake packs, which the consultancy says features “a wealth of scary imagery”.

Springetts design director, Lou Elms, “we created a Halloween coffin, based on the McVitie’s brand cartouche, and used that as the focus of the spooky branding.”

The consultancy also created the Trick or Treat House, which contains 14 assorted cake bars.