Heidi Klein store, by Kinnersley Kent Design
Kinnersley Kent Design has created a store concept for swimwear and holidaywear brand Heidi Klein, which it says will “serve as a launchpad for the business’s next phase of international expansion”.
The new store concept is launching at Heidi Klein’s Pavilion Road store in London’s Chelsea.
Jill Higgins, partner at Kinnersley Kent, says: “Our main design evolution has been to move the interiors iconography away from a beach-inspired dressing towards a more refined, internationally-applicable glamour, with inspiration from the domestic interiors vernacular of a ‘Hamptons House’.”
She adds: “The store layout is therefore inspired by domestic zones: living room, bedroom, veranda and so on, which creates a more lifestyle-oriented environment and encompasses the growing breadth of the offer, including après-beachwear, menswear, childrenswear and a thriving accessories range.”