Hiro branding, by Siegel+Gale

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Siegel+Gale has rebranded Hiro, a service that “connects businesses with sporting heroes through engaging experiences”.

Siegel+Gale says the new identity has based around the concept “to lift people higher”. It adds: “The refreshed logo embodies a podium with the ‘H’ mounted upon the ‘I’, representing moments of elevation and achievement.

“The rippled pattern employed in the identity is an abstraction of the energy created when people meet and share stories.”

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