Last.fm, by O Street

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O Street has designed Last.fm’s new campaign, which celebrates the music recommendation service reaching 100 billion plays.

The consultancy has been commissioned to create a new font for the project, which looks at musical tastes from around the world based on its extensive back catalogue.

The campaign illustrates some of the data and facts it has unearthed in a series of animated gifs, including the Beatles being the most popular artist with over 450 million plays.

songs
last-font3
last-font3
last-font
last-font-alt
guiltys
artists
8-rio
2-poland
1-hamburg