Leap branding, by Menta Picante

By Emily Gosling June 26, 2017 1:37 pm June 26, 2017 1:37 pm

Leap branding, by Menta Picante

Mexican studio Menta Picante has created the branding for Leap, a Guadalajara-based school teaching web development and programming.

The branding uses an illustration-led approach, with various elements appearing across the identity’s applications for different courses being taught at the school.

According to Menta Picante, it aims to create a “fresh” look to attract young people, and uses a vibrant colour palette and patterns with geometric shapes to reference the language of programming. A language of colourful symbols and flourishes has been developed to create a recognisable brand across all touchpoints including business cards, stationery, merchandise such as tote bags and online.

Leap branding, by Menta Picante

Leap branding, by Menta Picante

Leap branding, by Menta Picante

Leap branding, by Menta Picante

Leap branding, by Menta Picante

Leap branding, by Menta Picante

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