“No Labels” Coca-Cola cans, by FP7/DXB

04 - Interaction

Dubai-based consultancy FP7/DXB has created a campaign for Coca-Cola which sees the brand remove its labels from soft drink cans.

The limited-edition “no labels” cans are available during Ramadan and aim to “promote a world without labels and prejudices” according to the consultancy.

02 - Group shot
03 - Back of the can