Per Aquum identity, by Eight

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Hong Kong-based consultancy Eight has rebranded resort company Per Aquum, which has properties in the Maldives and the United Arab Emirates.

Per Aquum means “through water” and eight says the new identity is inspired by the element.

Jan Van Wezemael, Senior Designer at Eight, says: “The logo is a monogram, and takes the form of gentle ripples that create a portal to a world of immersion. We chose blues, corals and crimsons to mirror the hues of aquatic life and created a signature ‘marble’ pattern to echo the brand’s fluid personality and mystique.”

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