Peri.A branding, by Love

Manchester-based consultancy Love has created the visual identity and tone of voice for fashion designer Peri Arenas’ new women’s clothing brand, Peri.A.

Love was briefed by Arenas to “brand the shit out of me”, says senior creative director Chris Myers.

The identity features an all-capitals, foil blocked typeface and a bright colour palette of pink, red, blue and white.

Love has also developed a playful, attention-grabbing tone of voice for the brand, with communications featuring statements such as “Have a Peri nice day now!”

The identity has now rolled out across Peri.A’s physical and digital touchpoints, including at its store in Los Angeles, US and on its website.