Royal Air Force Centenary campaign, by Coley Porter Bell


Coley Porter Bell has worked with the Royal Air Force to produce a visual campaign celebrating their 100th anniversary.

RAF100 aims to rebrand the organisation as a place of “diverse opportunity” for Millennials considering a career in military service.

The consultancy has designed a campaign logo with abstract typography and an opaque colour palette, which includes images of the service in action throughout its history.

The campaign is designed to remind people of the RAF’s achievements whilst also providing a “springboard” for its future.