Staatsgalerie Stuttgart identity, by KMS Team

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German consultancy KMS Team has created a new identity for Staatsgalerie Stuttgart.

The consultancy says: “How can we translate 850 years of art into a single graphic concept? We decided on a big solution – and created a completely new frame for Staatsgalerie.

“The open frame is the consistent, highly recognisable design element found at all brand touch points – whether the admission ticket, program, website or mega banner. There are endless possibilities for its content and color, though. As such, it is a symbol of art’s fascinating variety. In its most compact form, the frame forms the symbol ‘S’ for ‘Staatsgalerie’.”

Picture credits: Giorgio de Chirico, Der große Metaphysiker © VG Bild-Kunst, Bonn 2015

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