German consultancy KMS Team has created a new identity for Staatsgalerie Stuttgart.
The consultancy says: “How can we translate 850 years of art into a single graphic concept? We decided on a big solution – and created a completely new frame for Staatsgalerie.
“The open frame is the consistent, highly recognisable design element found at all brand touch points – whether the admission ticket, program, website or mega banner. There are endless possibilities for its content and color, though. As such, it is a symbol of art’s fascinating variety. In its most compact form, the frame forms the symbol ‘S’ for ‘Staatsgalerie’.”
Picture credits: Giorgio de Chirico, Der große Metaphysiker © VG Bild-Kunst, Bonn 2015