Stockholm-based studio Bedow has designed the visual identity for Californian director duo Terri Timely.
Designed to be used across digital and print formats, the logo comprises a clock with its numbers replaced with the letters of Terri Timely.
The typeface references the 1960s French film magazine Nu, and the colour palette nods to classic clock handle colours.
On the company’s website, the logotype functions as a real-time clock. When the clock handles form the shape of a T, it’s Terri O’Clock and the site user is greeted with a whirling, moving webpage.